I saw this clip at a conference I recently attended for work in Las Vegas. I honestly think it's the best short PhD in marketing I've ever seen. There are two things going on here, two levels of communication.
The first level is the monologue by the main character speaking to the two guests from Eastman Kodak who are present in the room. The context for this interaction is made clear in the interchange as the two men come into the room and are seated. They have a new piece of technology that they call "The Wheel." So this advertising man must first sell these guys on the idea of changing the name of the product.
The second level of communication is a skeletal structure of what the consumer advertising campaign will include. Here the ad man is making plain that people do not buy technology but they do yearn for connecting to others.
Before you read on..... have a look at the clip CLICK HERE
This got me thinking about theology and theological education in our churches. It made me think about the fact that as church leaders we sometimes think we're imparting knowledge about particular aspects of spirituality or theology. It made me realize that the real draw, the real purpose of our faith communities, is the cultivation, enhancement, and creation of relationships.... relationships with each other and with God herself. I wonder how our preaching and teaching might change if the yearning for relationship was always assumed to be the point of our labors. What might happen if we understand that the pain of an old wound, the wound of separation from God and from each other, is what we are about healing.